TikTok is introducing a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the platform announced that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale rollout. This shift comes amid a rise in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising video streams on another major platform primarily display content made by AI. A large amount of this material is classified as low-quality AI content, a phrase for inferior, factory-style content that is typically absurd or surreal.
Based on user feedback that numerous viewers like content made with AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to adjust the amount of that, based on their own likes,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are presently over a billion videos on its service labeled as AI-generated. In total, over 100 m media items are uploaded to the app each day, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the level of artificial media they view by using the topic control setting in the application and picking the AI content topic. Other topics that are already be adjusted under the filter include current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies oblige content makers to label “realistic” AI-generated content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be removed under its community policies.
Furthermore, the platform will from now on attach an artificially created label to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to deter users from attempting to bypass the labeling process.
Educational Initiatives
The platform is also establishing a $2m awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This program will benefit educational bodies focused on training coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, amid controversy over plans to cut jobs for a large number of review team members in the United Kingdom. It is set to cut a significant number of roles in its trust and safety department in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive stated that human moderation would remain essential, but automated tools can protect employees by eliminating the most graphic content prior to it has to be seen by people. The platform reported a notable drop in shocking and graphic content handled by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
